This is me
About me. My backstory. Deep in my soul is the burning need to speak the truth. I lived my teenage years through 70s-80s Britain. Strikes. Picket lines. Racial tensions. Uprisings. High unemployment. I didn’t fit the perfect box. I rebelled. I became a punk. Torn...
The 6 F’s of my copywriting
An effing good guide to my Copywriting A neat little infographic showing you all the benefits of working with me. What more could you...
7 benefits of using a copywriter
“I can write a few words. It’s easy peasy lemon squeasy”… Yep, you’re right. You can write words. But: Can you write words that’ll grab the attention of your customers? Can you write copy that’ll encourage your potential customers to sign up or buy your things? Can...
What I stand for
I stand for building a better world together Yep, I know. That’s a freakin’ big grandiose statement that sounds a bit woo woo. But, truth is. This is all a bit more serious than I might normally go for. It’s good stuff though. You’ll find out exactly what I’m about....About me
Hi I’m Cal, a conversational copywriter and cake lover based in Canberra.