ABOUT | CAL CHIKWENDU | COPYWRITER CANBERRA
Let’s talk about you and me
ME | CAL CHIKWENDU | CHEEKY CONVERSATIONAL CANBERRA COPYWRITER | CAKE LOVER
YOU | COURAGEOUS GO-GETTER | ROCKING THE WORLD
TOGETHER | KEEPING IT REAL | MAKING IT HAPPEN
I love working with
Creative curious thinkers
can thrive. You have the determination
to keep on keeping on.
Let’s work together
You’re the bees knees. The razzle-dazzle.
You’re a business doing good things. Living by your values. Changing things for the better.
Talk about your cool beans brand? Easy peasy.
Write about it. Make it clear, appealing and click-worthy. Fill it with personality. Not so simple.
Social change starts with powerful, inspirational words. While you’re being brilliant, creative and respectful, let me write words to connect you to your customers.
Everyone (yep, even your granny) googles everything.
Your customers are savvy sorts. They’ll back off double quick if your message is bull-dust.
You need words that halt wandering eyes and speak to hearts.
I’ll write crack-a-lacking content to get those cool customers splashing their cash. Swiping their cards. And declaring their undying loyalty to you.
I’m a slightly cheeky, conversational copywriter with a conscience.
I love using a splattering of playful words for social change.
My bag is keeping it real – down to earth.
You get words that sound like you. Ooozing with your personality.
It’s way more fun to read.
My purpose is simple –
If you’re a business founded on sound values – I could just be the writer for you.
My personal values drive me:
honesty | humility | justice | joy (with kindness)
Sticking to my values no matter what makes working with me surprisingly wonderful.
HOW I WORK
Working with You
Every project is unique but here’s an idea of how we’ll work together
1. Scoping, quoting and locking it in
Before anything else, we’ll hang out for a chat. Check we’re a good fit to getting your copy on. If we’re a goer, I’ll send you a proposal and quote.
When you’re ready*, book me by accepting my proposal and paying 50% of the fee.
That’s it. We’re all locked in and ready to go.
* Dilly-dallying around undecided about using a copywriter? Every brand wanting to fly needs one. We’re skilled word-wonders. An essential part of the whole marketing mix.
2. Briefing, researching and writing
We talk again – for longer, way longer – all about your business. We chat about your branding.
I then delve deep to research your industry, topic and audience.
I write, edit and write more. I eat cake. I edit and write some more.
3. Reviewing and fine tuning
You read and comment. We might chat again.
I amend the copy, fine tune and tweak based on your feedback.
I send you a second draft (if needed). You make any final edits.
4. Happy dancing
You make the final payment. I make the final changes.
The final draft is then sent to a proofreading wizard for a fresh set of eyes.
After the magic is sprinkled, the FINAL version is sent to you. You sign it off.
We all feel warm and fuzzy. Do a happy dance. And eat more cake.
my street cred
I’ve set up social enterprises. Built a bunch of initiatives to nudge change. Created award-winning health and wellbeing programs. And led and managed umpteen initiatives with extraordinary communities full of incredible untapped talent.
I’ve worked for Government (Health Promotion UK|Aus) for 28 years – that’s a lot of experience.
I’m a Canberra Copywriter, graduate of several AWC writing courses
and a bona-fide member of Kate Toon’s Clever Copywriting School and graduate of the Recipe for SEO Success
I have a qualification in psychology,
a Bachelor’s Degree in Youth and Community work
and a Master’s Degree (MA) in Public Health Promotion.
I acknowledge and celebrate that I live, work and play on the lands of the Ngunnawal people and the lands of the oldest living culture known to the world.
I honour this privilege and responsibility with respect, humility and curiosity. I appreciate the wisdom, diversity and innovation of Aboriginal and Torres Strait Islander ways of seeing and being, and their elders past and present. Always was. Always will be.
Diversity is a key part of our history, culture, and identity. I support work across the whole kit and caboodle of social impact. From humanity to the planet and everything in between. I stand with Black Lives Matter.
Aboriginal and Torres Strait Islander people should be aware this website may contain images or names of people who have passed away.