8 easy-breezy steps to be a Purpose Driven E-Commerce Brand
Just so you know: I’m an ethical conversational copywriter (based in Ngunnawal Country | Canberra). This info comes from the heart with some experience and researchy-stuff – but it sure as hell doesn’t make me an expert 😉 “There’s no line item on a...
I’m not a Marvel fan. Except for Black Panther
You might be mistaken thinking Black Panther is just another super-hero movie. Oh no my friend. You’d be very wrong. It’s sooooo much more. Black Panther is like no other Marvel movie. Yep, it’s a super-hero film, but more importantly, it’s ground-breaking celebration...
Why inclusive writing matters
Are you worried about saying the wrong thing? Dilly dallying around not sure whether to say he, she, them. Black, white, Indigenous, non-Indigenous. Maybe you can’t get started because you’re afraid your big foot will bolt straight into your mouth. Maybe it doesn’t...
This is me
About me. My backstory. Deep in my soul is the burning need to speak the truth. I lived my teenage years through 70s-80s Britain. Strikes. Picket lines. Racial tensions. Uprisings. High unemployment. I didn’t fit the perfect box. I rebelled. I became a punk. Torn...
The 6 F’s of my copywriting
An effing good guide to my Copywriting A neat little infographic showing you all the benefits of working with me. What more could you...About me
Hi I’m Cal, a conversational copywriter and cake lover based in Canberra.