by Cal Chikwendu | Jun 11, 2023 | Uncategorized
Buyers are voting with their wallets, favouring brands doing big things for social change. We ethical copywriters are also doing our bit to produce damn fine personality-fuelled copy for these brands. But how ethical are we really? Are we walking the walk in our own...
by Cal Chikwendu | Oct 18, 2022 | Uncategorized
Just so you know: I’m an ethical conversational copywriter (based in Ngunnawal Country | Canberra). This info comes from the heart with some experience and researchy-stuff – but it sure as hell doesn’t make me an expert 😉 “There’s no line item on a...
by Cal Chikwendu | Mar 4, 2022 | Uncategorized
You might be mistaken thinking Black Panther is just another super-hero movie. Oh no my friend. You’d be very wrong. It’s sooooo much more. Black Panther is like no other Marvel movie. Yep, it’s a super-hero film, but more importantly, it’s ground-breaking celebration...