‘cept I haven’t found the big idea yet. Until then, I’ll chitter chatter on this and that, my thoughts and feelings and eat cake.
I’d love to hear your ideas too.
What I stand for
I stand for building a better world together Yep, I know. That’s a freakin’ big grandiose statement that sounds a bit woo woo. But, truth is. This is all a bit more serious than I might normally go for. It’s good stuff though. You’ll find out exactly what I’m about....
Are we as ethical as we say we are?
Buyers are voting with their wallets, favouring brands doing big things for social change. We ethical copywriters are also doing our bit to produce damn fine personality-fuelled copy for these brands. But how ethical are we really? Are we walking the walk in our own...
8 easy-breezy steps to be a Purpose Driven E-Commerce Brand
Just so you know: I'm an ethical conversational copywriter (based in Ngunnawal Country | Canberra). This info comes from the heart with some experience and researchy-stuff - but it sure as hell doesn’t make me an expert 😉 “There’s no line item on a balance...
I’m not a Marvel fan. Except for Black Panther
You might be mistaken thinking Black Panther is just another super-hero movie. Oh no my friend. You’d be very wrong. It’s sooooo much more. Black Panther is like no other Marvel movie. Yep, it’s a super-hero film, but more importantly, it’s ground-breaking celebration...
Why inclusive writing matters
Are you worried about saying the wrong thing? Dilly dallying around not sure whether to say he, she, them. Black, white, Indigenous, non-Indigenous. Maybe you can’t get started because you’re afraid your big foot will bolt straight into your mouth. Maybe it doesn’t...
This is me
About me. My backstory. Deep in my soul is the burning need to speak the truth. I lived my teenage years through 70s-80s Britain. Strikes. Picket lines. Racial tensions. Uprisings. High unemployment. I didn’t fit the perfect box. I rebelled. I became a punk. Torn...
The 6 F’s of my copywriting
An effing good guide to my CopywritingA neat little infographic showing you all the benefits of working with me. What more could you want.
7 benefits of using a copywriter
“I can write a few words. It’s easy peasy lemon squeasy”… Yep, you’re right. You can write words. But: Can you write words that’ll grab the attention of your customers? Can you write copy that’ll encourage your potential customers to sign up or buy your things? Can...
Your money makes a difference
Right down to my core, I’m a huge fan of socially minded businesses who do good in the world. And those who stand up and speak out.
Everyone should be free to grow, have a voice and live their dreams safely and happily.
I’m with you. Making a difference. Having the important, sometimes difficult conversations for change.
Every year I give more than 50% of my profit smackeroonies to ethical causes that sweep me off my feet. I spend the bucks on snazzy small purpose-driven brands doing good in the world.
I acknowledge and celebrate that I live, work and play on the lands of the Ngunnawal people and the lands of the oldest living culture known to the world.
I honour this privilege and responsibility with respect, humility and curiosity. I appreciate the wisdom, diversity and innovation of Aboriginal and Torres Strait Islander ways of seeing and being, and their elders past and present. Always was. Always will be.
Diversity is a key part of our history, culture, and identity. I support work across the whole kit and caboodle of social impact. From humanity to the planet and everything in between. I stand with Black Lives Matter.
Aboriginal and Torres Strait Islander people should be aware this website may contain images or names of people who have passed away.